I.B. Storey inc.
I.B. Storey inc.

EXPERT RINK BUSINESS ENGINEERING

EXPERT RINK BUSINESS ENGINEERINGEXPERT RINK BUSINESS ENGINEERINGEXPERT RINK BUSINESS ENGINEERING

Unlock business equity, to implement vitally required upgrades for continuity of ice rink business 

Get a Free Consultation

EXPERT RINK BUSINESS ENGINEERING

EXPERT RINK BUSINESS ENGINEERINGEXPERT RINK BUSINESS ENGINEERINGEXPERT RINK BUSINESS ENGINEERING

Unlock business equity, to implement vitally required upgrades for continuity of ice rink business 

Get a Free Consultation

The Rink Rescue Process

The average age of an ice rink is more than 30 years.  This is well into the timing of required lifecycle renewal.  Left unaddressed, the facility enters a stressed asset scenario where access to required capital is unattainable. 


To address aging ice rink infrastructure with limited or restricted options for access to vitally needed capital, I.B. Storey’s Rink Business Experts develop concise plans to enhance revenues while lowering expenses.  

How it works:

Business strengthening serves to unlock business equity. This is key to stabilizing and sustaining business viability. This improved spending trajectory not only allows for revitalization of existing infrastructure, but also allows continuance of increased revenue. 


I.B. Storey’s Rink Business Experts develop concise plans to enhance revenues while lowering expenses. This powerful combination yields a viable-business proforma than can support necessary investment. 


In order to assess what stage you are at (see below), and customize the right plan, a consultation will be required. Following your free consultation, the next step is to mutually agree to execute a Synopsis Assessment.  

Stage 1

Stage 1

Stage 1

Assessment

Budget review and triage to leverage existing spending and grow revenue to increase your business strength

Stage 2

Stage 1

Stage 1

Strengthening

Rink business restructuring planning to put you in a stronger operating position allowing you to apply added revenue for CapEx

Stage 3

Stage 1

Stage 3

Infrastructure

Implementation of asset renewal projects for enhanced operational efficiency and financial performance

Stage 4

Stage 1

Stage 3

Corrected Operation

Implementation of a fully defined operational rink business plan with enhanced financial trajectory

OTHER BUSINESS STRENGTHENING SERVICES

Business man on a hockey rink

Maximize Participation & Drive Facility Growth

Invest Today, Thrive Tomorrow

Ice rinks face mounting challenges: declining participation, escalating costs, and operational inefficiencies. These issues erode revenue and threaten long long-term viability. Without action, growth stalls, and sustainability falters in a rapidly evolving market where customers demand exceptional experiences.


Acting now ensures your facility remains competitive, attracts more skaters, and seizes growth  

opportunities. Our expert guidance delivers lasting value. By increasing participation, optimizing operations, and improving financial performance, our services generate measurable returns that far outweigh the initial investment.

Get a Free Consultation

Contact us today to schedule a free consultation and learn more about how we can help your rink business grow and succeed.

Schedule Now

Additional Services Offered

Business Condition Assessment:

A series of assessment options to deliver results across a spectrum of needs.  Our comprehensive budget reviews pinpoint inefficiencies, such as overstaffing during low-demand periods or underutilized facility hours and recommend precise adjustments to enhance profitability. 

Operational Audits:

Identify inefficiencies & implement high-impact improvements. Operational assessments delve into daily processes, from ice maintenance schedules to equipment usage patterns, identifying opportunities to reduce waste and improve resource allocation. 

Program Development:

Launch scalable, community focused initiatives to boost engagement.  We drive revenue growth by expanding participation through targeted initiatives, such as youth and adult hockey leagues, learn-to-skate programs, and community events like themed public skating nights.    

Marketing Strategies:

Attract new skaters and retain loyal customers with proven tactics.  Our social marketing campaigns leverage platforms like Instagram, TikTok, and local community boards to increase visibility, engage new audiences, and promote special events, ensuring a steady influx of customers.  

Financial Optimization:

Maximize revenue & ensure sustainable growth.  Our rink feasibility assessments evaluate market demand, competition, and pricing strategies to optimize revenue streams while maintaining affordability. This stronger revenue position ensures that the initial investment in vital infrastructure upgrades not only pays for itself but also fuels ongoing growth and sustainability for the rink’s future. 

Custom Engagements:

As each business is unique, our skilled professionals lend their expertise to empower

clients to thrive.  To maximize ROI, we provide a robust suite of optimization strategies tailored to each rink’s unique needs.  

More About Us

Post Equipment Upgrade ROI

Investing in state-of-the-art rink equipment lays the groundwork for enhanced operational efficiency and financial performance, significantly boosting return on investment (ROI). 


Upgrading to energy-efficient systems, such as advanced refrigeration units, LED lighting, and automated climate controls, slashes utility costs and reduces environmental impact, delivering immediate and sustained savings. 


These modern systems are engineered for reliability, minimizing maintenance expenses and downtime, which allows rink owners to allocate resources toward strategic growth initiatives. 


By investing in cutting-edge technology, rinks can operate more sustainably and cost-effectively, transforming the initial investment into a foundation for long-term financial success.

Making Your Business Stronger

Compounding the stressed-asset problem is escalating operating costs, particularly on aging equipment maintenance that results in less favorable business viability financial-assessments.


I.B. Storey works diligently to develop the right balance of revenue and expense. This powerful combination yields a viable-business proforma than can support necessary investments.


Business strengthening serves to unlock business equity.  This is key to stabilizing and sustaining business viability.  This improved spending trajectory not only allows for revitalization of existing infrastructure, but also allows continuance of increased revenue.  

  

Our expertly-developed custom plans address each rink’s unique challenges, driving participation, efficiency, and profitability. This allows rink facilities to not only survive, but thrive.

About I.B. Storey's Rink Business Engineering

Our rink business experts provide solutions to declining participation, escalating costs, and operational inefficiencies. 


In lockstep with our corporate mission to facilitate decision-making information, I.B. Storey’s expert experience in Rink Business enhancements is leveraged providing owners and stakeholders with invaluable insights allowing these organizations to make informed choices.


With decades of industry expertise, we deliver customized solutions grounded in real-world success. Our one-on-one consulting addresses your rink’s unique challenges, driving participation, efficiency, and profitability.

Our Team's Expertise

I.B. Storey Inc. is committed to delivering innovative solutions that meet your unique needs and help you achieve your goals.


             - Expertise in professional sports management, operations, and financial strategy

             - Strategic forward-thinking planning to improve profitability

             - Aligning operational goals with strategic objectives

             - Fostered sustainable growth and implementation of scalable, profitable programs

             - Developed and launched a nationally acclaimed program, resulting in record-breaking 

               growth of new ice hockey participants

             - Evaluated economic impacts of facility renovations, identifying strategies to 

               maximize revenue

Why choose I.B. Storey inc.?

 I.B. Storey is the industry’s leading independent business & rink engineering firm. 

Our corporate mission is to facilitate decision-making information allowing clients to make informed choices about the direction of their organization. I.B. Storey is a results-oriented client-first services firm customizing our solution deliveries allowing clients to excel with fiscally responsible and environmentally advanced system design.


Take the first step toward a thriving, sustainable ice rink.


Your rink's growth starts here. Let's build a stronger future together.

Contact Us

How can we help?

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CHARLOTTETOWN

98 Fitzroy ST.

Suite 800

Charlottetown, PE

C1A 1R7

902-367-3545

TORONTO

400 Applewood Cres.

Suite 100

Vaughan, ON

L4K 0C3

416-800-1482

HALIFAX

168 Hobsons Lake Dr.

Suite 301

Halifax, NS

B3S 0G4

902-367-3220

FLORIDA

17900 Gulf Blvd.

Suite 3F

Redington Shores, FL

33705

813-333-7684

PLANO

4020 West Plano Parkway

Plano, TX

75093

469-666-1094

Copyright © 2025 I.B. STOREY INC.  - All Rights Reserved.


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